Augmented Reality in Egypt

It's a cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us.

Examples »


AR has more value

AR has a positive impact on value perception with a survey participants valuing the AR product 33% higher than the non AR product

More likely to buy

Hidden Creative revealed a 135% increase in likelihood to buy when viewing an AR version of a product versus looking at a product image

$5.2 billion with AR

Mobile augmented reality apps will generate nearly $300 million in revenues and reach $5.2 billion in 2019


3D Model It'll blow your mind.

This part of the application demonstrates our 3D Object overlay capability on standard print materials (as opposed to specific AR marker – say QR code to a Creative Director and watch them judder!). We have our own 3D modeling capability to reproduce objects as mobile compatible 3D models.

Touch Interaction This demonstrates our Augmented Reality ‘Interactive Paper’ product. The technology recognizes an image and overlays touchable hotspots that display further information on the area selected or link the user to further related content.



360 Panorama See for yourself.

As well as 3D modeling, we also have the capability to capture and reproduce objects using ’360 Photoset’ technology. By placing an object on a turntable (or rotating a camera around a larger object) we can capture an object from multiple angles and reproduce this in Augmented Reality.

Image stitching is the process of combining multiple photographic images with overlapping fields of view to produce a segmented panorama or high-resolution image. Commonly performed through the use of computer software, most approaches to image stitching require nearly exact overlaps between images and identical exposures to produce seamless results. Some digital cameras can stitch their photos internally.

Video on Paper It's REAL.

Our video on texture technology is industry- leading in it’s ability to play compressed video on any surface. In this example, we recognize a standard product photograph of a car and overlay a promotional video on top of the image, maintaining the correct aspect ratio and making the image come alive.

2D Lens This demonstrates our Augmented Reality ‘X-Ray Lens’ product. We recognise images of the ‘outer skin’ and show images, videos and 3D models of the ‘innards’. A great way to showcase your innovative technology or enhance customer engagement.



Print & Publishing

Augmented Reality is a magical technology that can bring static, boring text to life. Use VAR, to bring in a new dimension to your print and publishing business. Create apps that pave way for two-way interaction for your customers. Your competitors are already using this cool technology to drive their customer-engagement levels, why are you lagging behind? VAR will help you embrace this wonderful technology.

  • Boost revenues by up-selling print ads
  • Build interactive experience for your existing print content
  • Improve sponsored editorial content with AR
  • Provoke impulse purchase by enabling print-to-mobile ecommerce

PR & Advertising

Add value to your existing PR & Advertising campaigns by building a custom AR app with VAR. Such apps allow your customers to interact with your brand in the most meaningful manner. Imagine the kind of effect your ad will have on potential customers when it becomes a game or 3D animation or a video? It definitely drives engagement level and ultimately sales

  • Entertain customers
  • Generate brand awareness via word-of-mouth
  • Improve product involvement
  • Build superior AR experiences to delight customers
  • Allow customers to visualize themselves at specific locations
  • Make billboard ads more interesting


Strengthen brand loyalty and provoke repeated purchases by building an AR App for multiple platforms. VAR lets you engineer apps to help you reach new customers at a multiple touch points right through the buying cycle, from browsing to purchase. Allow your customers to browse products, see recommendations, call customer service, share reviews, ask opinions and much more.

  • Geo-targeted push notifications
  • Deliver personalized coupons
  • Show product details in interactively
  • Try products before purchase
  • Engaging catalogues and brochures
  • Enhance your store layouts
  • In-store navigation
  • Better customer-response rates


Build enchanting AR gaming apps to take the gaming experience to the next level. Augmented Reality based apps offer new ways to gamers to control their actions including 3D movements and positions. You can easily create fun & entertaining & various other gaming apps using VAR to offer the best immersive experience to end-users. Here’s why to choose VAR for developing AR games.

  • Easy scalability
  • No need for infrastructure maintenance
  • Create cross-platform games at no extra cost
  • Store, access, manage game’s media & large files using cloud
  • Integrate social media
  • Include multimedia of your choice

Healthcare & Life Sciences

Enhance healthcare delivery by building high-end, productive apps. Whether you are a medical practitioner, doctor or any healthcare organization, VAR helps you create medical/healthcare apps seamlessly from the back-end. Use the powerful augmented reality technology to improve patients’ education regarding their illness. As a surgeon, you can improvise surgical procedures, save time and conduct operations more precisely.

  • Offer multi-sensory experience
  • Advanced medical imaging
  • High-end computer-aided diagnosis
  • Surgical navigation & robotics
  • Medical simulation
  • Visualize pathology effect

Real Estate

How about letting your customers’ walkthrough their dream house virtually? Sounds wonderful ain’t it! Well, using VAR you can create incredible AR based real estate mobile apps to provide your buyers a virtual tour of the property which has not been constructed at all! AR based real estate apps instill a new life into those static brochures of your real-estate properties.

  • Present construction projects in 3D format
  • 3D illustrations to explore future homes
  • Virtual tours with data glasses
  • Radar display to showcase proximity of nearby properties
  • Superimpose dynamic digital content on your marketing collaterals
  • Link your app to Facebook, YouTube and Twitter


Innovation is a loaded word. Who doesn’t want to be innovative, right? But as with any new tactic, the smart marketer must question whether it’s the right tactic, and the right time. There are essentially two kinds of AR marketing out there: the type that aims to be long-term and platform-supported, and the kind that intends to be a one-off, an earned- media generator, a campaign.

Increase Sales & Brand awareness

Getting new business is the key to your company's future, and increasing brand awareness will sure help let potential customers know you are there to serve them. Why not, Don't you use Augmented Reality for your brand awareness marketing campaign? it will also increase your sales not just your brand awareness as AR is very good in creating a buzz.

Cost Versus Engagement

Comparatively speaking, the cost of deploying an AR campaign or platform can be substantially cheaper than other forms of marketing. More importantly, it can also result in priceless earned media.





Car Industry


Video on Texture


Real Estate




Virtual Tour