It's a cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us.
AR has a positive impact on value perception with a survey participants valuing the AR product 33% higher than the non AR product
Hidden Creative revealed a 135% increase in likelihood to buy when viewing an AR version of a product versus looking at a product image
Mobile augmented reality apps will generate nearly $300 million in revenues and reach $5.2 billion in 2019
This part of the application demonstrates our 3D Object overlay capability on standard print materials (as opposed to specific AR marker – say QR code to a Creative Director and watch them judder!). We have our own 3D modeling capability to reproduce objects as mobile compatible 3D models.
Touch Interaction This demonstrates our Augmented Reality ‘Interactive Paper’ product. The technology recognizes an image and overlays touchable hotspots that display further information on the area selected or link the user to further related content.
As well as 3D modeling, we also have the capability to capture and reproduce objects using ’360 Photoset’ technology. By placing an object on a turntable (or rotating a camera around a larger object) we can capture an object from multiple angles and reproduce this in Augmented Reality.
Image stitching is the process of combining multiple photographic images with overlapping fields of view to produce a segmented panorama or high-resolution image. Commonly performed through the use of computer software, most approaches to image stitching require nearly exact overlaps between images and identical exposures to produce seamless results. Some digital cameras can stitch their photos internally.
Our video on texture technology is industry- leading in it’s ability to play compressed video on any surface. In this example, we recognize a standard product photograph of a car and overlay a promotional video on top of the image, maintaining the correct aspect ratio and making the image come alive.
2D Lens This demonstrates our Augmented Reality ‘X-Ray Lens’ product. We recognise images of the ‘outer skin’ and show images, videos and 3D models of the ‘innards’. A great way to showcase your innovative technology or enhance customer engagement.
Augmented Reality is a magical technology that can bring static, boring text to life. Use VAR, to bring in a new dimension to your print and publishing business. Create apps that pave way for two-way interaction for your customers. Your competitors are already using this cool technology to drive their customer-engagement levels, why are you lagging behind? VAR will help you embrace this wonderful technology.
Add value to your existing PR & Advertising campaigns by building a custom AR app with VAR. Such apps allow your customers to interact with your brand in the most meaningful manner. Imagine the kind of effect your ad will have on potential customers when it becomes a game or 3D animation or a video? It definitely drives engagement level and ultimately sales
Strengthen brand loyalty and provoke repeated purchases by building an AR App for multiple platforms. VAR lets you engineer apps to help you reach new customers at a multiple touch points right through the buying cycle, from browsing to purchase. Allow your customers to browse products, see recommendations, call customer service, share reviews, ask opinions and much more.
Build enchanting AR gaming apps to take the gaming experience to the next level. Augmented Reality based apps offer new ways to gamers to control their actions including 3D movements and positions. You can easily create fun & entertaining & various other gaming apps using VAR to offer the best immersive experience to end-users. Here’s why to choose VAR for developing AR games.
Enhance healthcare delivery by building high-end, productive apps. Whether you are a medical practitioner, doctor or any healthcare organization, VAR helps you create medical/healthcare apps seamlessly from the back-end. Use the powerful augmented reality technology to improve patients’ education regarding their illness. As a surgeon, you can improvise surgical procedures, save time and conduct operations more precisely.
How about letting your customers’ walkthrough their dream house virtually? Sounds wonderful ain’t it! Well, using VAR you can create incredible AR based real estate mobile apps to provide your buyers a virtual tour of the property which has not been constructed at all! AR based real estate apps instill a new life into those static brochures of your real-estate properties.
Innovation is a loaded word. Who doesn’t want to be innovative, right? But as with any new tactic, the smart marketer must question whether it’s the right tactic, and the right time. There are essentially two kinds of AR marketing out there: the type that aims to be long-term and platform-supported, and the kind that intends to be a one-off, an earned- media generator, a campaign.
Getting new business is the key to your company's future, and increasing brand awareness will sure help let potential customers know you are there to serve them. Why not, Don't you use Augmented Reality for your brand awareness marketing campaign? it will also increase your sales not just your brand awareness as AR is very good in creating a buzz.
Comparatively speaking, the cost of deploying an AR campaign or platform can be substantially cheaper than other forms of marketing. More importantly, it can also result in priceless earned media.
Video on Texture